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Privacy Policy

Effective Date: November 25, 2025

At Portalala, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our real estate platform.

1. Information We Collect

1.1 Information You Provide Directly

When you create an account and use Portalala, you may provide:

  • Account Information: Name, email address, password, phone number, profile picture
  • Profile Details: Location, language preferences, account type (buyer, seller, agent)
  • Property Listings: Property details, photos, descriptions, prices, location data
  • Communication: Messages, comments, reviews, support inquiries
  • Payment Information: Billing details (processed securely through payment providers)

1.2 Information Collected Automatically

When you use Portalala, we automatically collect:

  • Usage Data: Properties viewed, searches performed, favorites saved, app features used
  • Device Information: Device type, operating system, unique device identifiers
  • Log Data: IP address, access times, app crashes, referral URLs
  • Location Data: GPS location for property searches and local recommendations (with your permission)
  • Analytics Data: App performance, feature usage patterns, user engagement metrics

2. How We Use Your Information

2.1 To Provide and Improve Our Service

  • Create and manage your account
  • Display property listings and search results
  • Facilitate communication between users
  • Process payments and manage subscriptions
  • Provide customer support
  • Improve app features and user experience

2.2 For Communication

  • Send property alerts and notifications
  • Notify you about messages and activity
  • Share platform updates and new features
  • Send marketing communications (with your consent)
  • Respond to your inquiries and feedback

2.3 For Safety and Security

  • Verify user identity and prevent fraud
  • Monitor and prevent abuse of our Service
  • Enforce our Terms and Conditions
  • Comply with legal obligations
  • Protect the rights and safety of our users

3. Information Sharing and Disclosure

3.1 With Other Users

When you list a property or contact sellers/agents:

  • Your profile information is visible to other users
  • Property listings you create are publicly accessible
  • Messages are shared with intended recipients

3.2 Service Providers

We work with trusted third-party companies:

  • Cloud Storage: For hosting data and files
  • Payment Processing: Stripe, PayPal
  • Analytics: Google Analytics, Firebase Analytics
  • Communication: Email and push notification services
  • Map Services: Google Maps for location features

3.3 Legal Requirements

We may disclose information when required by law to comply with legal processes or government requests.

4. Data Security

We implement industry-standard security measures to protect your information:

  • Encryption: Data encrypted in transit (TLS/SSL) and at rest
  • Access Controls: Limited employee access on a need-to-know basis
  • Secure Infrastructure: Protected servers and databases
  • Regular Audits: Security assessments and vulnerability testing

5. Your Privacy Rights

5.1 Access and Portability

You have the right to access your personal data through your account settings and request a copy of your information.

5.2 Correction and Update

You can update your profile information at any time through the app.

5.3 Deletion

You can request deletion of your account and personal data (see our Data Deletion Policy for details).

5.4 Opt-Out Rights

You can opt out of:

  • Marketing emails (via unsubscribe link)
  • Push notifications (via device settings)
  • Location tracking (via device permissions)

6. Data Retention

We retain your information for as long as necessary to provide our services and comply with legal obligations:

  • Account data: Duration of account plus 30 days
  • Property listings: 3 years from creation
  • Payment records: 7 years for tax purposes
  • Messages: Duration of conversation

7. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for international transfers.

8. Children's Privacy

Portalala is not intended for users under 18. We do not knowingly collect information from children.

9. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes via email or in-app notification.

10. Contact Us

For privacy-related questions, contact us:

  • Email: privacy@portalala.com
  • Address: Portalala, Skopje, North Macedonia

Thank you for trusting Portalala with your personal information. We are committed to protecting your privacy.